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With Haltom’s recent sponsorship of the Time and Temp line, I have been thinking about our traditions, habits, and the significance of time in our lives.
The many thank you notes from this community for continuing the Time and Temp line made me realize that although we all look at the time on our phones, we still cling to our traditions. Calling the WeatherFone is fun, easy and reliable. We still glance at our wristwatch. The clocks on the wall continue to guide our day.
As an example, as I type this, I can see the time in the bottom right hand corner of this screen, on the Rolex on my wrist, on the phone laying by this keyboard, and on the Patek Philippe store clock on the wall. There is little argument that time and timekeeping are an important thread throughout our day.
The watches on our wrist are amazing tiny motors that run all the time and are remarkably trouble-free. They become part of our image, our statement to the world of who we are, as well as an accessory and adornment.
Even though we cling to our electronic devices, we still love the tradition of selecting, winding, setting and wearing a watch. Guiding friends and customers through the process of choosing the right watch for themselves, or for a commemorative gift, is so personal and satisfying. When someone tells us they cannot feel the watch on their wrist anymore because it’s a part of them, we know the choice was right!
Working this weekend on our new website, we wrote a Watch Buying Guide. In it, we discuss and describe all different kinds of timepieces. In deciding on content for the site, it was clear to me that traditional time, timepieces and watches are still a very important part of our lives, and the Guide needed to be included.
Every day we receive calls and emails from those excited about the new Rolex introductions this year, the Patek Philippe Exhibition limited editions, as well as the classics in all our brands. Omega Speedmaster, Rolex Submariner and the Breitling Navitimer are iconic classics that are always in style.
Watches will change and evolve in ways that we may not foresee, but our value on time and timekeeping is not going away. Wristwatches are here to stay.