This new decade has made me reflect on our world in different ways. After years of change in the watch business, I have altered my thinking about buying and collecting timepieces.
Early in my career, the watch world was changing and adapting to the quartz movement. It seems crazy now, but there was real fear that the art of Swiss time keeping in manual and automatic movements would not be valued - and would ultimately become lost. Wow, how times have changed!
Over the last couple of years, we’ve seen more and more Swiss products become so highly desirable that supply does not nearly meet demand. So many potential buyers are looking for the “it” watch only to find continued scarcity and disappointment in the marketplace. To be honest, we’ve all been caught up in the crazy desire and demand for a few “Holy Grail” watches.
My guide to help a potential buyer through their purchasing process has come full circle. Once again, I think it’s important to ask, “What’s important to you in a timepiece?” Pieces of this puzzle include lifestyle, career, personal style, and personality in order to match each wrist with the right watch.
It helps to be open-minded as you look through and learn a watch brand. This creates possibilities and interest in many models that might not have been considered.
Here’s my new 2020 checklist for watch shoppers:
What’s Important to You in a Watch?
- Career
- Typical personal attire
- Other watches already owned
- Sports and activities
- Preferred metal in other personal jewelry
- Interest in technical functions – second time zone, chronograph, monthly/yearly calendar, lunar cycle
- Is this watch more for personal style or particular function
- How will you wear it
- What has disappointed you in past purchases
- Are you more likely to make classic or high fashion clothing purchases
The world keeps changing, but at Haltom’s, our love for watchmaking continues to thrive and grow. When you’re ready to consider a timepiece purchase, let us guide you. You may be surprised to find a choice you never knew existed, a watch that’s a personal reflection of you and a truly perfect timepiece for your time.
