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In 1477, Archduke Maximilian of Austria gave Mary of Burgundy a diamond engagement ring. Since that time, diamond rings have shown love, possession, and emotional value.
While styles and trends involving engagement rings move at a slower pace than fashion, there are still changes that have occurred over time.
In the 1970’s and 80’s, almost every wedding ring was yellow gold. The band was usually very wide, and marquis and pear-shaped diamonds were very popular. In the late 80‘s and 90‘s, the square, or princess cut, diamond was what the young women were hoping for.
Now, I see a full generation that has worn nothing but white gold, platinum, and steel jewelry and watches. For the past 20 years, almost every engagement ring has been white gold or platinum.
Today, the cushion cut diamond is the fashionista's choice - often with a circle, or halo, of small diamonds around the center. We are also receiving requests for a radiant cut center with trillion side stones. The classic solitaire is always a timeless choice. And not unlike fashion trends that recirculate over time, we are beginning to circle back around to yellow and rose gold.
It’s easy to feel overwhelmed when you see so many beautiful diamonds and bands. Typically, the shape of the stone is the first and easiest decision. Once that’s established, we ask what’s important to you in a diamond, and where you are in the shopping process.
For some couples, their main concern is the size of the diamond while others look for clarity, color grade, and brilliance. There is no right or wrong emphasis - it’s all about finding the diamond and the setting that is perfect for them.
I have seen an even split between couples shopping together and the man coming in by himself. The woman is usually the decision-maker for the shape and style of the ring. She may have hinted at what she wants, clipped magazine photos, shared Instagram or Pinterest photos, or bluntly stated what she would like. The budget is typically the purview of the man.
One of my favorite customers is the young man shopping by himself, but determined to find the dream ring for his future fiancée. I love when he brings his mom or parents to see his selection. It’s always a great day and a great match!
Buying an engagement ring is one of the most important life events, and we are honored to be a part of it. Whether you have a budget or want half of the Hope Diamond, we treat everyone with the respect they deserve. If you are thinking about buying an engagement ring, I hope we can share this experience with you.
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