• reference

    278278

  • model case

    Oyster, 31 mm, yellow gold

  • bezel

    Fluted

  • water-resistance

    Waterproof to 100 meters / 330 feet

  • movement

    Perpetual, mechanical, self-winding

  • caliber

    2236, Manufacture Rolex

  • power reserve

    Approximately 55 hours

  • bracelet

    President, semi-circular three-piece links

  • dial

    White

  • certification

    Superlative Chronometer (COSC + Rolex certification after casing)

White dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

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Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standarts naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Haltom's Jewelers is proud to be part of the worlwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and de-pending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their dis-tinctive and timeless aesthetics. The Oyster Per-petual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

The classic Rolex Datejust is the archetype of the modern watch, thanks to esthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 kt white gold) of the Datejust 31. Esthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

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