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Oyster, 40 mm, white gold
Contact us for pricing and availability.
All prices are Rolex’s suggested retail price before applicable taxes. Prices can be modified at any time without notice.
Oyster, 40 mm, white gold
Waterproof to 100 meters / 330 feet
Perpetual, mechanical, self-winding
3255, Manufacture Rolex
Approximately 70 hours
President, semi-circular three-piece links
Superlative Chronometer (COSC + Rolex certification after casing)
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist.
Once the sunray finish has been completed, the dial color is applied using Physical vapor Deposition or electroplating. A light coat of varnish gives the dial its final look.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards
naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches
are exclusively sold by Official Rolex Jewelers, who receive regular deliveries
and independently manage the allocation and sales of watches to customers.
Haltom's Jewelers is proud to be part of the worldwide network of
Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Day-Date 40 is the ultimate watch of prestige. Learn more about this model and how to set the time, date and day by watch-ing the video.
The Rolex Day-Date made its debut in 1956. Available only in 18 kt gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelled out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
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